AI + Design — The Creative Shift Transforming the Industry
IAD’s article explores AI as a collaborator in the design process: a way to generate options, accelerate prototypes and reduce repetitive production work.
Across graphics, interfaces, interiors and branding, it describes a shift towards directing and evaluating creative possibilities. Human judgement remains central to understanding culture, context and the people a design serves.
The article highlights AI literacy, effective prompting and critical evaluation as useful skills for designers working with these tools.